NYFW X ADIDAS: ADILAND

There’s no better way to close out New York Fashion Week than with a full-scale carnival. NYFF partnered with Adidas to produce ADILAND in Brooklyn, welcoming more than 1,000 guests to a fully branded, immersive experience celebrating the brand’s latest collaboration with Yaito. From large-scale attractions like a Ferris wheel and skeeball to popcorn stands, carnival games, and a water gun trailer, NYFF handled full event production, print services, and custom fabrication to bring every detail to life. Our team designed and executed bold, on-brand graphics and signage throughout the space, ensuring Adidas’ identity was seamlessly woven into every touchpoint. The night concluded with a special performance by Clipse, creating an unforgettable, high-energy moment that elevated Adidas’ Fashion Week presence.