GAIN PUBLIC ART
THE CONCEPT
In May 2014, NYFF helped to put together an event in the Bronx to promote Gain's newest product, Gain Flings!
THE DETAILS
Gain teamed up with non-profit organization Portraits of Hope to transform six laundromats in the Bronx, Spanish Harlem and Washington Heights, into colorful, multi-dimensional art landscapes, created by community residents. Latin Billboard nominee and Bronx-born singer-songwriter Leslie Grace helped to celebrate the reveal of the art projects with a special performance in the Bronx.