COMIC CON

THE CONCEPT

Events Linked Live (subset of NYFF Events) collaborated as a Comic Con event producer with Fox's Bond 50th Anniversary Blu-ray Booth at Comic Con. E

THE DETAILS

Each fan had the opportunity to register a personalized RFID bracelet to their Facebook account. This bracelet allowed guests to upload branded photos with the Bond vehicle of the day and create posts to their Facebook page. The activation created over 100,000 social media impressions!