DICK'S GIFT LOCKER

THE CONCEPT

In December 2013, NYFF managed Dick's Sporting Goods' promotional gift locker event at the Flatiron Plaza in New York City.

THE PROCESS

NYFF was responsible for obtaining permits, providing staffing, and managing registration at the event.

THE DETAILS

Yankee Superstar Mariano Rivera made a guest appearance, and prize giveaways occurred every 15 minutes throughout the day. Participants walked away with prizes including kayaks, snowboards, and a set of golf clubs, amongst other great gifts.