UNIVERSAL MUSIC GROUP'S YELLOW LOUNGE PROMOTION
THE CONCEPT
In June, Universal Group turned to NYFF to help in creating the Yellow Lounge. The Yellow Lounge was conceived as a musical event to juxtapose musical styles and genres by bringing classically trained musicians together with traditional DJ's in club-like environments.
THE DETAILS
The lounge was staged at 82 Mercer, and featured a unique lounge experience set against the amazing musical performances. Guests captured the special evening with photo memories that were then shared with even more guests amongst social media.
