GMAC EXPERIENCE
THE DETAILS
This event involved a customized mini golf course at an indoor pop-up park at the Openhouse Gallery in New York City. Groupon customers had a chance to meet the PGA pro, play mini golf with him and then attend a PGA awards diner in the evening.
THE PEOPLE
NYFF Events created a custom consumer experience for a chance to meet PGA Pro Graeme McDowell.
THE OUTCOME
This event benefited Mr. McDowell's charitable foundation GMAC.