SXSW BING TRAILER

THE CONCEPT

NYFF Events was chosen to be Bing's SXSW corporate event producer to build the "Bing Lot" outdoor environment by designing a customized event experience for Microsoft at the 2012 SxSW conference.

THE DETAILS

A 50' branded trailer featuring LED screens, a 30' bar, branded photo booths, sound system and much more. The remainder of the lot was covered with black Astroturf, white lounge furniture and lit by tall steel towers with a unique purple hue

THE PEOPLE

NYFF activated a customized social media application through Events Linked Live (subset of NYFF Events), which allowed thousands of guests to share their experiences at the Bing Lot. Branded RFID bracelets were used to transmit thousands of Bing branded photos and posts to guests' Facebook accounts.